Created by Oxford University Press, this infographic is fun to read. All about chocolate!

OCSS-Chocolate-History-Infographic

Strategist Jeremy Finch, appearing in Fast Company, has written an interesting article entitled, “What is Generation Z, And What Does It Want?” This group, with the oldest members being 18, “makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers.” Finch stresses that “understanding them will be critical to companies wanting to succeed in the next decade and beyond.” Finch’s firm, Altitude, working in-depth with 16- to 18-year-olds, provides a “view [of the] world through their eyes.” Here is what they discovered:

1: IT’S NOT AN ATTENTION PROBLEM, IT’S AN 8-SECOND FILTER.

“Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time.”

2: THEY’RE NOT SCREEN ADDICTS, THEY’RE FULL-TIME BRAND MANAGERS.

“They need social media to build their personal brands but resist being defined by it. They seek social validation and inclusion but are looking to differentiate themselves professionally.”

3: THEY’RE NOT ALL ENTREPRENEURS—THEY’RE PRACTICAL PRAGMATISTS.

“We found that while Gen Z like the idea of working for themselves, the majority are risk-averse, practical, and pragmatic.”

According to Dictionary.com: “In our latest update to the dictionary, we added more than a thousand new and modified definitions including gaming words like esports, permadeath and completionist, terms to prepare you for the 2016 elections like slacktivism, and gender-related terms agender, bigender, and gender-fluid.”

Here’s a selection of words added that are business/technology related:

black hat: a hacker who violates the security of a system for personal profit or for the gratification of causing damage.
dark web: the portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser.
dox: to publish the private personal information of (another person) without the consent of that individual.
gesture: a particular movement of the fingers or hand over a screen, used to control or interact with a digital device.
haptics: the study or use of tactile sensations and the sense of touch as a method of interacting with computers and electronic devices.
hyperlocal: focused on a very small geographical community, as a neighborhood.
lifehack: a tip, trick, or efficient method for doing or managing a day-to-day task or activity.
permadeath: (in a game, often a video game) the permanent death of a defeated character, after which the player of the game cannot continue with the same character.
smartwatch: a computing device that resembles a wristwatch and is attached to a band worn around the wrist.

Business Insider’s Jillian D’onfro complies a great list of tips to use when searching Google. She starts the article by citing a recent study that reveals “most millennials have no idea how to use Google properly.” The idea of searching efficiently is to retrieve the highest quality of search results, with the least amount of “hits” as possible. The number one time waster when researching is slogging through large numbers or irrelevant results (or “bad hits”). Here is a sampling of the tips offered:

“Say you’re looking for results about something that has several different synonyms. If you search for several phrases with “OR” between them, Google will search for both options.”

“You can also filter search results by date. That way, if you’re looking for something general like “iPhone tips,” you can find the latest information published, versus articles from several years ago that still might rank higher.”

Filtering your results. “Google has a set of ‘operators’ that you can add to your search to give it special instructions.”

Google Tip

BiblioTech

Carlos Lozada, writes a review of John Palfrey’s book entitled Bibliotech: Why Libraries Matter More Than Ever in the Age of Google, for The Washington Post, that proves to be an interesting read. Starting with the eye-catching title of the post, Lozada provides many interesting quotes from the book. Palfrey, former head of the Harvard Law School Library and founding chairman of the Digital Public Library of America, “wants a library revolution, one that remakes the institution’s technology, goals and training.”

A couple direct quotes from the post:

Bibliotech serves as an extended mission statement for libraries’ continued relevance. But relevance comes with a price. “For centuries, libraries have remained essentially separate, even competing with one another to establish and maintain the greatest collection,” Palfrey writes. Now, they need to “recast themselves as platforms rather than storehouses.” This transition won’t be easy, he cautions, and will require giving up lots of old, bad habits.

Palfrey’s biggest service may be in shaking us free of our nostalgia for the local public libraries of our youth. “Just as we all love a memory of a childhood experience, we love the idea of libraries in general.” But that can be a “patronizing sort of love,” Palfrey cautions. And it won’t get libraries to where they need to be or how they need to think.

The 2015 Small Business Book Awards, now in their 7th year, celebrate the best business books that entrepreneurs, small business owners, CEOs, managers, and their staffs should read. They are sponsored by Small Business Trends, an online publication for small business owners, entrepreneurs and the people who interact with them.

There are two parts to the Small Business Book Awards: the Judged Winners, which are chosen based on merit; and a Community Choice group of winners chosen by the popular vote.

The 2015 Judged Winners:

EconomicsAccounting for the Numberphobic: A Survival Guide for Small Business Owners

ManagementNurture: The Team Development Manual for First-Time Managers

Social MediaKick Ass Social Commerce for E-Preneurs

StartupThe Tech Entrepreneur’s Survival Guide

TechnologySEO Like I’m 5: The Beginner’s Guide to Search Engine Optimization

MarketingBrand Famous: How to Get Everyone Talking About Your Business

Motivation: Motivate Your Team in 30 Days

ResourcesTwo Sentence Business Plan

The 2015 Community Choice Winners:

Overall Community Choice WinnerSHINE: Stand Out. Get Noticed. Be Brilliant

MotivationAsk More, Get More: How to Earn More, Save More, and Live More…Just by ASKING

EconomicsThe End of Employer-Provided Health Insurance

Social MediaThe Little Big eBook on Social Media Audiences

Startup: Heavyweight Marketing: Knockout Strategies for Building Champion Brand

TechnologyDigital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

ManagementDecide:Work Smarter, Reduce Your Stress, and Lead by Example

MarketingHow to Get Inside Someone’s Mind and Stay There

Resources: Stephanie Barko, Literary Publicist

This is beyond clever. Caitlin Schiller of Blinkist Page19 (tag line: Insights from the world’s best business books, past page 18) introduces a new way of reading business books in her post entitled: Introducing Blink-ku: The World’s Best Nonfiction Books in Verse. Here, she writes: “Do you believe that brevity is the essence of wit?… Then treat your practical nature and your poetic soul to the latest in lyrical learning. Launching April 1st, Blink-kus immortalize the vital energy of the world’s most impactful nonfiction books in a maximum of 14 lines.”

Blink-kus are presented for various classics such as The 80/20 Principle, Getting Things Done, The 4-Hour Workweek, and Thinking Fast and Slow. Here is her Blink-ku for How to Win Friends and Influence People:

“Little Tom Rule of Thumb” (after Mother Goose)

To crush any workplace trial

 And be seen as wholly worthwhile

 The key to success

 is not hard to guess

 Say “thanks!” and remember to smile

All Blink-kus are worth the read! Be sure to check out the installment plan options and note the launch date!

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