Reviewing the book, The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business, Lois Geller writes that there is no bland “thinking outside of the box” here and the stories are fascinating.  She ponders a possible list of ideas that have been nixed by those “defending their turfs” and are terrified of new ideas, thus needing help in making the right decision. Kaihan Krippendorff also covers the book and notes author Verne Harnish’s ability to influence and “convince so many brilliant business thinkers to contribute to a common cause.” Eighteen background stories are shared in this work that is co-authored by editors of Fortune Magazine.

Advertisements