According to Gartner’s Craig Roth, Big Content will become a big deal. He explains in a recent post that where Big Data uses technology to go beyond traditional Business Intelligence, Big Content taps into unstructured information (social media, audio/video) to go beyond traditional search.  Revealed can be answers to questions like “What are my customers saying about my product in the social media?” and “How can I notice important trends in my field of expertise that are beyond a Google search?”