Erik Sherman (Inc.) writes “sometimes a trend is nothing more than a lot of lemmings plunging over the edge of cliff.”  In a recent article he lists a few trends he thinks “should raise a skeptical eyebrow.”

QR Codes – probably reaching a tiny portion of potential customers

Big Datareal big data (involving millions/billions of data points) analysis “is nowhere near what your need for your business”

BYOD (bring your own device) – do it bit at a time – not wholesale

Gamification – games rely on consumer whimsy

Consumer Internet Companies – VCs are considering “less faddish concepts”

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