Sam Ford (Fast Company) provides a great quote from Grant McCracken’s Culturematic: “Blame the Dewey Decimal system! It clusters like things together.”  Ford discusses McCracken’s view that innovation involves “finding information you don’t already have, in places you don’t normally look” instead of “a current business obsession that moves innovation from an intense curiosity and spirit of experimentation toward a systematic, managed, tiered, orderly, and controlled way of understanding the world.”

Advertisements