Knowledge@Wharton writes about Barnes & Noble, and its struggle to survive against giant Amazon.com. Various Wharton professors provide predictions about its future. Barnes & Noble’s answer to compete against Amazon’s Kindle business, lead to Nook, which now has many competitors. A question raised in the article is “would consumers miss Barnes & Noble if it disappeared?” Perhaps becoming a destination retailer, and “providing experiences beyond simply showcasing rows of products,” like Urban Outfitters and Whole Foods could be key to its survival. However, caution is given not to write off the chain so fast. “The comfortable majority of publisher profits are physical books, and they need distribution.” Personally, there is a certain reverence, when entering any bookstore, regardless how big, and that I would miss very much.