Business owners and executives are discovering a new way to sell and promote themselves via writing books and self-publishing them. These authors pay out-of-pocket and are able to stay clear of the obstacles that arise when going through traditional publishing. “Sites such as Amazon.com’s Createspace and Lulu.com allow users to upload their work and print the book for a small fee. They also offer distribution channels.” Crain’s ChicagoBusiness.com’s Alina Dizik goes on explain that benefits of self-publishing include financial sense and the ability to produce more immediate results.

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