Here are authored pieces written in 2012 by professors at top business schools that connected with the general public:

  • Clayton Christensen’s (Harvard Business School) book How Will You Measure Your Life? is no. 6 on the New York Times list of best-selling hardcover business books.
  • The University of Chicago’s Booth School of Business professors focused on Greece and wrote that banks recognize “when customers are evading their taxes – and they lend to them anyway.”
  • Peter Cappelli’s (Wharton School) interview to preview his book Why Good People Can’t Get Jobs became the most read story on the school’s research website.
  • The University of Virginia’s Darden School of Business best-selling case study looked at a proposal by an HR manager to use Rosetta Stone to boost sales to Latinos.
  • Stanford’s Graduate School of Business researchers found that “spending time wisely makes people happier.”

Source: Academic Research With Mass Appeal, by Erin Zlomek, Bloomberg Businessweek.com

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