It can be tough for first-time business authors to get noticed. WSJ.com addresses the issue of business authors hiring marketing firms to raise their credibility by landing titles on bestseller lists. These firms create campaigns that reach a specific goal like “on the Bestseller list,” or “100,000 copies sold.” For example, one firm purchases books before publication, thus ensuring an increase of sales. Some publishers discourage the use of these firms, advising authors to build long-term relationships with readers. Soren Kaplan’s book Leapfrogging – right out of the gate – landed on The Wall Street Journal’s list of best-selling business books. The following week sales fell 99%. Click here for the entire article written by Jeffrey A. Trachtenberg.

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