Photo Credit: On the platform, reading, by Mo Riza

Photo Credit: On the platform, reading, by Mo Riza

Aimee Groth and Max Nisen of Business Insider War Room lists 27 books every entrepreneur should read. They’ve put together “the essential reading list for entrepreneurs – from our own reading, and recommendations from founders, VCs, and CEOs.” Here are 10 of the 27:

The Signal and the Noise: Why So Many Predictions Fail-but Some Don’t by Nate Silver

Outliers: The Story of Success, by Malcolm Gladwell

The Four Steps To the Epiphany: Successful Strategies For Products That Win, by Steven Gary Blank

The Zigzag Principle: The Goal-Setting Strategy That Will Revolutionize Your Business and Your Life, by Rich Christiansen

The Innovator’s Dilemma: When Technologies Cause Great Firms To Fail, by Clayton M. Christensen

The Ascent Of Money: A Financial History Of the World, by Niall Ferguson

Zen and the Art of Motorcycle Maintenance, by Robert Pirsig

All Marketers Are Liars: The Power Of Telling Authentic Stories In a Low-Trust World, by Seth Godin

The Startup Game: Inside the Partnership Between Venture Capitalists and Entrepreneurs, by William H. Draper III

The 48 Laws Of Power, by Robert Greene