John Jantsch, founder of Duct Tape Marketing Consultant, has written a post for Open Forum in which he lists 10 books, not categorized as business books, that have changed the way he thinks about his business, strategy, challenges, and “maybe even relationships.”

  1. The Timeless Way of Building by Christopher Alexander.
  2. The Hero with a Thousand Faces (The Collected Works of Joseph Campbell).
  3. The Calculus Diaries: How Math Can Help You Lose Weight, Win in Vegas, and Survive a Zombie Apocalypse by Jennifer Ouellette.
  4. 365 Thank Yous: The Year a Simple Act of Daily Gratitude Changed My Life by John Kralik.
  5. Moneyball: The Art of Winning an Unfair Game by Michael Lewis.
  6. Envisioning Information by Edward Tufte.
  7. The Ramen King and I: How the Inventor of Instant Noodles Fixed My Love Life by Andy Raskin.
  8. The Art of Learning: An Inner Journey to Optimal Performance by Josh Waitzkin.
  9. Anam Cara: Spiritual Wisdom from the Celtic World by John O’Donohue.
  10. Your Survival Instinct Is Killing You: Retrain Your Brain to Conquer Fear, Make Better Decisions, and Thrive in the 21st Century by Marc Shoen.

Click here for the full post and descriptions of the titles.