ToSellIsHuman                Face-to-FaceBook

The American Marketing Association Foundation has announced the co-winners of the 2013 Berry-AMA Book Prize for the best book in marketing. The winners are Ed Keller and Brad Fay’s The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace and Daniel Pink’s To Sell is Human: The Surprising Truth About Moving Others.

Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories Will Rule the Future by Jonah Sachs and The Intention Economy: When Customers Take Charge by Doc Searls were named as finalists.

 

Advertisements