Photo Credit: Commuter Train by John Walker

Photo Credit: Commuter Train by John Walker

Mashable’s Seth Fiegerman writes about a new IPhone app called Rooster, from digital publishing startup Plympton. Rooster “curates suggestions for books to read and then pushes the book out to users in timed installments. In essence, it functions like a book club for busy people.” The service is membership based, where users have access but do not own the books they read. Books are divided into 15 minute installments (based on average commute time). “Users can then schedule installments to be sent out at particular times and days, though there is always the option to go ahead to the next installment if you find yourself with another 15 minutes to spare.” The description on Plympton’s website states, “This spring, we’ll be launching a mobile reading app called Rooster to help make reading in short installments a seamless part of daily life, as habitual as checking email or playing casual games.”

Related post – Oyster: A New Digital Subscription Platform for Books

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