into the primitive

Photo by Lou Levit via Unsplash

Association of American Publishers (AAP) StatShot Annual survey provides insight into sales and volume data collected for categories that include trade (fiction/non-fiction/religious), K-12 instructional materials, higher education course materials, university presses and professional books. Interesting highlights from the press release include:

The area of largest growth for the trade category was Adult Books. Adult non-fiction books sold the most units and provided the most revenue in the trade category for the second consecutive year. Within the Adult Books category, the fastest growing formats in terms of units sold were downloaded audio (up 45.9%), hardback (up 15.1%) and paperback (up 9.1%).

For trade formats:

Downloaded audio: Revenue for downloaded audio has nearly doubled since 2012. From 2014 to 2015, the growth was substantial: 37.6% in revenue and 41.1% in units.

eBooks: After peaking in 2013 eBook revenue declined in 2014 and again in 2015. Unit sales also declined with eBooks now making up 17.3% of the trade book market.

Paperback books: Paperbacks remain the most popular format in terms of units sold, comprising 40.6% of the market.

Hardback books: Hardback books saw growth in both revenue and units over 2014.

 

The StatShot Annual Executive Report with all corresponding data will be available later this summer. To place an advance order: tjordan@publishers.org.

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