Search Engine Land featured an article in June, written by Wesley Young, entitled The Voice Search Explosion and How It Will Change Local Search. Included are fascinating tidbits of information for those who follow and are interested in the world of search and retrieval. Here are two key takeaways:
- There is explosive growth – “At LSA [Local Search Association] 16, [Timothy]Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume…Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while [Mary] Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches.”
- Voice search is different than keywords in a search box – “Because search queries are more conversational in natural language, they tend to be longer, more nuanced and reveal greater intent…It’s also easy to see how queries may no longer be ‘search-oriented’ in the way we define it today but rather jump over search straight into a request for action. For example, instead of searching for pizza restaurants near me, you can now request Alexa (Echo) to order you a Large Deep Dish Pepperoni Pizza with mushrooms and extra sauce and have it delivered to your house via the Domino’s Pizza skill.”
Just the beginning? I think yes.