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Photo by Thomas Litangen via Unsplash

Virginia Woolf’s classic essay, A Room of One’s Own, was written in 1929 and explores, in regards to woman and fiction, the opinion that a woman must have money and a room of her own if she is to write fiction. A woman at that time, due to social restrictions, had limited resources, space, privacy and time, all of which are needed to create and write fiction.

Fast-forward to today and a variation on the theme of independence can be explored that pertains to both men and women and includes the world of business. It is about creating an environment that allows for intellectual freedom. One way for business professionals and others who wish to grow creatively and intellectually outside their places of work, is to start businesses of their own.

Starting a business today is vastly different than starting one in the past. The main reason for this is due to, thanks to technology and innovation, the development of open access resources and tools. Starting and running a business in the past required a great deal of investment. Now, the availability of open access resources offer not only high quality, but economical options and opportunities as well.

Here are just a few examples of open access resources and tools and their uses. There are many, many more available:

  • Marketing/Social Media – LinkedIn, Facebook, Twitter, Instagram, Pinterest
  • Social Media Monitoring – Social Mention, Icerocket, Hootsuite
  • Marketing/Communications – blogging sites such as WordPress and Medium
  • Marketing/Design – Canva allows you to design and create professional presentations, flyers, documents, infographics, and more
  • Business and Market Research – SEC filings, Google Trends, Owler, SimilarWeb, Kompass. Emergence of government data combined with analytics
  • Accounting – GnuCash, Wave
  • Virtual Meetings – JoinMe, Google Hangouts, AnyMeeting

Today, it truly is possible to create a personal environment to freely pursue intellectual endeavors. Lucky for us that we live in a time where high quality open access tools and resources are readily available.

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