Archives for category: Marketing

This infographic from MainPath shows how the brain processes different types of content such as written, graphic, interactive, and video. “The way the brain processes different types of content affects a viewer’s emotions and impressions.”

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Photo by Joao Silas via Unsplash

In an article announcing the 2016 annual awards longlist, 800-CEO-READ’s Editorial Director Dylan Schleicher, makes an interesting observation about this year’s best business books:

While speed, innovation, big data, and disruption are the business buzzwords of the day, the best books of 2016 argue for a more considered and considerate, human-centered, inclusive, and deliberately constructive approach to business. Change is in the air and technology is on the rise, but business is still a human pursuit, and should be humane. In a media climate dominated by Twitterstorms and sound bites, it is important to dive deeper into the issues and inform ourselves more fully before taking action. These books help do that.

Here is the longlist for the 2016 800-CEO-READ Business Book Awards:

LEADERSHIP & STRATEGY

  • The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by Chris Zook & James Allen
  • Off-Centered Leadership: The Dogfish Head Guide to Motivation, Collaboration and Smart Growth by Sam Calagione
  • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
  • Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya
  • Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways by William C. Taylor

MANAGEMENT & WORKPLACE CULTURE

  • Communication the Cleveland Clinic Way: How to Drive a Relationship-Centered Strategy for Superior Patient Experience, edited by Adrienne Boissy, MD and Timothy Gilligan, MD
  • An Everyone Culture: Becoming a Deliberately Developmental Organization by Robert Kegan and Lisa Laskow Lahey
  • Feminist Fight Club: An Office Survival Manual for a Sexist Workplace by Jessica Bennett
  • Under New Management: How Leading Organizations Are Upending Business as Usual by David Burkus
  • Winning Well: A Manager’s Guide to Getting Results—Without Losing Your Soul by Karin Hurt and David Dye

MARKETING & SALES

  • Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer
  • Martketing: The Heart and the Brain of Branding by Javier Sanchez Lamelas
  • Never Split the Difference: Negotiating as If Your Life Depended on It by Chris Voss with Tahl Raz
  • The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results by Bob Nease
  • Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom

INNOVATION & CREATIVITY

  • Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses by Amy Whitaker
  • Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg
  • Utopia Is Creepy: And Other Provocations by Nicholas Carr
  • Wonderland: How Play Made the Modern World by Steven Johnson
  • You Got This!: Unleash Your Awesomeness, Find Your Path, and Change Your World by Maya S. Penn

PERSONAL DEVELOPMENT & HUMAN BEHAVIOR

  • Becoming Wise: An Inquiry Into the Mystery and Art of Living by Krista Tippett
  • The Confidence Game: Why We Fall for It… Every Time by Maria Konnikova
  • Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
  • How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life by Caroline Webb
  • Joy on Demand: The Art of Discovering the Happiness Within by Chade Meng Tan

CURRENT EVENTS & PUBLIC AFFAIRS

  • Evicted: Poverty and Profit in the American City by Matthew Desmond
  • Free Speech: Ten Principles for a Connected World by Timothy Garton Ash
  • Makers and Takers: The Rise of Finance and the Fall of American Business by Rana Foroohar
  • Shadow Courts: The Tribunals That Rule Global Trade by Haley Sweetland Edwards
  • Who Cooked Adam Smith’s Dinner?: A Story of Women and Economics by Katrine Marcal

NARRATIVE & BIOGRAPHY

  • Breaking Rockefeller: The Incredible Story of the Ambitious Rivals Who Toppled an Oil Empire by Peter B. Doran
  • Door to Door: The Magnificent, Maddening, Mysterious World of Transportation by Edward Humes
  • How to Make a Spaceship: A Band of Renegades, an Epic Race, and the Birth of Private Spaceflight by Julian Guthrie
  • The Man Who Knew: The Life and Times of Alan Greenspan by Sebastian Mallaby
  • The Network: The Battle for the Airwaves and the Birth of the Communications Age by Scott Woolley

BIG IDEAS & NEW PERSPECTIVES

  • The End of Average: How We Succeed in a World That Values Sameness by Todd Rose
  • Magic and Loss: The Internet as Art by Virginia Heffernan
  • The Smartest Places on Earth: Why Rustbelts Are the Emerging Hotspots of Global Innovation by Antoine van Agtmael and Fred Bakker
  • Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity by Douglas Rushkoff
  • What Works: Gender Equality by Design by Iris Bohnet

 

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Photo by Drew Coffman via Unsplash

The 16th edition of strategy+business Best Business Books has been made available. Every year strategy+business (s+b) publishes an authoritative, carefully selected list of high quality business books across key business categories. This year’s list covers: Technology, Talent & Leadership, Narratives, Management, Marketing, Strategy, and Economy. It’s hard to make time to read and learn about the best business books available and this list is a source that helps tremendously. Here is s+b’s Top Shelf list, which are their picks for the best business books of 2016 in seven categories.

Technology
Pinpoint: How GPS Is Changing Technology, Culture, and Our Minds, by Greg Milner

Talent and Leadership
Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader, by James M. Kouzes and Barry Z. Posner

Narratives
Famous Nathan: A Family Saga of Coney Island, the American Dream, and the Search for the Perfect Hot Dog , by Lloyd Handwerker and Gil Reavill

Management 
Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert Cialdini

Marketing
Small Data: The Tiny Clues That Uncover Huge Trends, by Martin Lindstrom

Strategy
The Power of Resilience: How the Best Companies Manage the Unexpected, by Yossi Sheffi

Economy
American Amnesia: How the War on Government Led Us to Forget What Made America Prosper, by Jacob S. Hacker and Paul Pierson

strategy+business (s+b) is published by PwC Strategy& LLC.

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Photo by Thomas Litangen via Unsplash

Virginia Woolf’s classic essay, A Room of One’s Own, was written in 1929 and explores, in regards to woman and fiction, the opinion that a woman must have money and a room of her own if she is to write fiction. A woman at that time, due to social restrictions, had limited resources, space, privacy and time, all of which are needed to create and write fiction.

Fast-forward to today and a variation on the theme of independence can be explored that pertains to both men and women and includes the world of business. It is about creating an environment that allows for intellectual freedom. One way for business professionals and others who wish to grow creatively and intellectually outside their places of work, is to start businesses of their own.

Starting a business today is vastly different than starting one in the past. The main reason for this is due to, thanks to technology and innovation, the development of open access resources and tools. Starting and running a business in the past required a great deal of investment. Now, the availability of open access resources offer not only high quality, but economical options and opportunities as well.

Here are just a few examples of open access resources and tools and their uses. There are many, many more available:

  • Marketing/Social Media – LinkedIn, Facebook, Twitter, Instagram, Pinterest
  • Social Media Monitoring – Social Mention, Icerocket, Hootsuite
  • Marketing/Communications – blogging sites such as WordPress and Medium
  • Marketing/Design – Canva allows you to design and create professional presentations, flyers, documents, infographics, and more
  • Business and Market Research – SEC filings, Google Trends, Owler, SimilarWeb, Kompass. Emergence of government data combined with analytics
  • Accounting – GnuCash, Wave
  • Virtual Meetings – JoinMe, Google Hangouts, AnyMeeting

Today, it truly is possible to create a personal environment to freely pursue intellectual endeavors. Lucky for us that we live in a time where high quality open access tools and resources are readily available.

Shutterstock pulled data from millions of online searches across the globe to discover “what subjects, what concepts, what colors and patterns are inspiring people of today’s creative-verse.” This infographic shows their findings, along with predictions of what’s to come in 2016.

Shutterstock

 

Strategist Jeremy Finch, appearing in Fast Company, has written an interesting article entitled, “What is Generation Z, And What Does It Want?” This group, with the oldest members being 18, “makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers.” Finch stresses that “understanding them will be critical to companies wanting to succeed in the next decade and beyond.” Finch’s firm, Altitude, working in-depth with 16- to 18-year-olds, provides a “view [of the] world through their eyes.” Here is what they discovered:

1: IT’S NOT AN ATTENTION PROBLEM, IT’S AN 8-SECOND FILTER.

“Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time.”

2: THEY’RE NOT SCREEN ADDICTS, THEY’RE FULL-TIME BRAND MANAGERS.

“They need social media to build their personal brands but resist being defined by it. They seek social validation and inclusion but are looking to differentiate themselves professionally.”

3: THEY’RE NOT ALL ENTREPRENEURS—THEY’RE PRACTICAL PRAGMATISTS.

“We found that while Gen Z like the idea of working for themselves, the majority are risk-averse, practical, and pragmatic.”

The 2015 Small Business Book Awards, now in their 7th year, celebrate the best business books that entrepreneurs, small business owners, CEOs, managers, and their staffs should read. They are sponsored by Small Business Trends, an online publication for small business owners, entrepreneurs and the people who interact with them.

There are two parts to the Small Business Book Awards: the Judged Winners, which are chosen based on merit; and a Community Choice group of winners chosen by the popular vote.

The 2015 Judged Winners:

EconomicsAccounting for the Numberphobic: A Survival Guide for Small Business Owners

ManagementNurture: The Team Development Manual for First-Time Managers

Social MediaKick Ass Social Commerce for E-Preneurs

StartupThe Tech Entrepreneur’s Survival Guide

TechnologySEO Like I’m 5: The Beginner’s Guide to Search Engine Optimization

MarketingBrand Famous: How to Get Everyone Talking About Your Business

Motivation: Motivate Your Team in 30 Days

ResourcesTwo Sentence Business Plan

The 2015 Community Choice Winners:

Overall Community Choice WinnerSHINE: Stand Out. Get Noticed. Be Brilliant

MotivationAsk More, Get More: How to Earn More, Save More, and Live More…Just by ASKING

EconomicsThe End of Employer-Provided Health Insurance

Social MediaThe Little Big eBook on Social Media Audiences

Startup: Heavyweight Marketing: Knockout Strategies for Building Champion Brand

TechnologyDigital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

ManagementDecide:Work Smarter, Reduce Your Stress, and Lead by Example

MarketingHow to Get Inside Someone’s Mind and Stay There

Resources: Stephanie Barko, Literary Publicist