Archives for category: Social Media

This infographic from MainPath shows how the brain processes different types of content such as written, graphic, interactive, and video. “The way the brain processes different types of content affects a viewer’s emotions and impressions.”


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Photo by Thomas Litangen via Unsplash

Virginia Woolf’s classic essay, A Room of One’s Own, was written in 1929 and explores, in regards to woman and fiction, the opinion that a woman must have money and a room of her own if she is to write fiction. A woman at that time, due to social restrictions, had limited resources, space, privacy and time, all of which are needed to create and write fiction.

Fast-forward to today and a variation on the theme of independence can be explored that pertains to both men and women and includes the world of business. It is about creating an environment that allows for intellectual freedom. One way for business professionals and others who wish to grow creatively and intellectually outside their places of work, is to start businesses of their own.

Starting a business today is vastly different than starting one in the past. The main reason for this is due to, thanks to technology and innovation, the development of open access resources and tools. Starting and running a business in the past required a great deal of investment. Now, the availability of open access resources offer not only high quality, but economical options and opportunities as well.

Here are just a few examples of open access resources and tools and their uses. There are many, many more available:

  • Marketing/Social Media – LinkedIn, Facebook, Twitter, Instagram, Pinterest
  • Social Media Monitoring – Social Mention, Icerocket, Hootsuite
  • Marketing/Communications – blogging sites such as WordPress and Medium
  • Marketing/Design – Canva allows you to design and create professional presentations, flyers, documents, infographics, and more
  • Business and Market Research – SEC filings, Google Trends, Owler, SimilarWeb, Kompass. Emergence of government data combined with analytics
  • Accounting – GnuCash, Wave
  • Virtual Meetings – JoinMe, Google Hangouts, AnyMeeting

Today, it truly is possible to create a personal environment to freely pursue intellectual endeavors. Lucky for us that we live in a time where high quality open access tools and resources are readily available.

mook marcsEvery once in a while something new comes along that makes one wonder why it took so long for it to be conceptualized and created. It seems so obvious because it is such a marvelous idea. Book Marks, a book review aggregator, launched by Literary Hub is a perfect example of this. There are so many great things about this new literary offering. Book Marks can be thought of as a crowdsourcing site for book reviews, such as Goodreads, Amazon, or Library Thing, but how and why the particular books get selected for inclusion is key. A book grade is given to each book based on multiple critical book reviews that appear in the “the most important and active outlets of literary journalism in America.” Book Marks “aggregates reviews from more than 70 sources—newspapers, magazines, and websites—and average them into a letter grade, as well as linking back to their source.” The belief is “that Book Marks will lead more readers to reviews, and amplify critics’ voices in a way that benefits readers and writers alike…[and will] help readers discover books, while spotlighting books that deserve more attention.”

Categories of interest to business readers are Social Sciences and Technology. Selected books for business professionals so far on Book Marks include:

Smarter Faster Better: The Secrets of Productivity in Life and Business, by Charles Duhigg – B

Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right, by Jane Mayer – A-

Magic and Loss: The Internet as Art, by Virginia Hefferman – B

Alibaba: The House That Jack Ma Built, by Duncan Clark – B

Disrupted: My Misadventure in the Start-Up Bubble, by Dan Lyons – B


Image Credit: Painted/brushed heart symbol – abstract love, by photosteve101, via Flickr Attribution 2.0 Generic (CC by 2.0) license

February 8-13, 2016, is Love Your Data (LYD) week. According to the LYD week blog, the event, coordinated by research data specialists, mostly working in academic and research libraries, “is designed to raise awareness about research data management, sharing, and preservation along with the support and resources available at your college or university.” Each day of the week will focus on a different theme. The themes are:

Monday, Feb. 8 – Keep Your Data Safe

Tuesday, Feb. 9 – It’s the 21st Century – Do You Know Where Your data Is? (organizing data)

Wednesday, Feb. 10 – Help Your Future Self – Write It Down! (document, document, document)

Thursday, Feb. 11 – Respect Your Data – Give and Get Credit

Friday, Feb. 12 – Think Big – Transforming, Extending, Reusing Data

Being a social media campaign, the event will take place mainly online. Click here for logistics details. On the homepage, there is a list of participating institutions. Here is a sampling of participants:

Columbia University
Cornell University
Emory University
Florida State University
Indiana University Purdue University – Indianapolis (IUPUI)
Penn State University
Purdue University
University of Arizona
University of California
University of California – San Diego

Even though this event is designed for students to help them get their “data organized, secure, and ready for write-up, sharing and reuse,” it is an excellent learning resource for business professionals to use as well.

Poet In Process, Emilee Wirshing, has designed this simple, yet very helpful introductory guide to Social Media. How marvelous is this? Enjoy!



McKinsey’s Jacques Bughin, in his article, “Taking the Measure of the Networked Enterprise,” reveals two points that stand out in their latest analysis on the “adoption by companies of Enterprise 2.0 tools, a cluster of web-based social technologies first popularized by consumers.” The first finding is that the adoption of these technologies, such as wikis, blogs, social networks, podcasts, and video sharing, “appears to be leveling off after a decade of rapid growth.” The second is that “enterprise 2.0 tools follow power laws.” The companies that McKinsey identified as power users “reported an incremental 5 percent in value added in 2010 and of up to 6.5 percent in 2014…That seems plausible: power laws should naturally skew performance benefits toward heavier users.” They also found “that even incremental use among employees could significantly increase the value added for each technology.”

Strategist Jeremy Finch, appearing in Fast Company, has written an interesting article entitled, “What is Generation Z, And What Does It Want?” This group, with the oldest members being 18, “makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers.” Finch stresses that “understanding them will be critical to companies wanting to succeed in the next decade and beyond.” Finch’s firm, Altitude, working in-depth with 16- to 18-year-olds, provides a “view [of the] world through their eyes.” Here is what they discovered:


“Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time.”


“They need social media to build their personal brands but resist being defined by it. They seek social validation and inclusion but are looking to differentiate themselves professionally.”


“We found that while Gen Z like the idea of working for themselves, the majority are risk-averse, practical, and pragmatic.”