Archives for posts with tag: social media

This infographic from MainPath shows how the brain processes different types of content such as written, graphic, interactive, and video. “The way the brain processes different types of content affects a viewer’s emotions and impressions.”

1608_ig_main-path_brains-and-content_v2

5517922985_f371f0f32a_z

Image Credit: Painted/brushed heart symbol – abstract love, by photosteve101, via Flickr Attribution 2.0 Generic (CC by 2.0) license

February 8-13, 2016, is Love Your Data (LYD) week. According to the LYD week blog, the event, coordinated by research data specialists, mostly working in academic and research libraries, “is designed to raise awareness about research data management, sharing, and preservation along with the support and resources available at your college or university.” Each day of the week will focus on a different theme. The themes are:

Monday, Feb. 8 – Keep Your Data Safe

Tuesday, Feb. 9 – It’s the 21st Century – Do You Know Where Your data Is? (organizing data)

Wednesday, Feb. 10 – Help Your Future Self – Write It Down! (document, document, document)

Thursday, Feb. 11 – Respect Your Data – Give and Get Credit

Friday, Feb. 12 – Think Big – Transforming, Extending, Reusing Data

Being a social media campaign, the event will take place mainly online. Click here for logistics details. On the homepage, there is a list of participating institutions. Here is a sampling of participants:

Columbia University
Cornell University
Emory University
Florida State University
Indiana University Purdue University – Indianapolis (IUPUI)
Penn State University
Purdue University
University of Arizona
University of California
University of California – San Diego

Even though this event is designed for students to help them get their “data organized, secure, and ready for write-up, sharing and reuse,” it is an excellent learning resource for business professionals to use as well.

Poet In Process, Emilee Wirshing, has designed this simple, yet very helpful introductory guide to Social Media. How marvelous is this? Enjoy!

SocialMedia_Handout

SocialMedia_Handout

McKinsey’s Jacques Bughin, in his article, “Taking the Measure of the Networked Enterprise,” reveals two points that stand out in their latest analysis on the “adoption by companies of Enterprise 2.0 tools, a cluster of web-based social technologies first popularized by consumers.” The first finding is that the adoption of these technologies, such as wikis, blogs, social networks, podcasts, and video sharing, “appears to be leveling off after a decade of rapid growth.” The second is that “enterprise 2.0 tools follow power laws.” The companies that McKinsey identified as power users “reported an incremental 5 percent in value added in 2010 and of up to 6.5 percent in 2014…That seems plausible: power laws should naturally skew performance benefits toward heavier users.” They also found “that even incremental use among employees could significantly increase the value added for each technology.”

Strategist Jeremy Finch, appearing in Fast Company, has written an interesting article entitled, “What is Generation Z, And What Does It Want?” This group, with the oldest members being 18, “makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers.” Finch stresses that “understanding them will be critical to companies wanting to succeed in the next decade and beyond.” Finch’s firm, Altitude, working in-depth with 16- to 18-year-olds, provides a “view [of the] world through their eyes.” Here is what they discovered:

1: IT’S NOT AN ATTENTION PROBLEM, IT’S AN 8-SECOND FILTER.

“Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time.”

2: THEY’RE NOT SCREEN ADDICTS, THEY’RE FULL-TIME BRAND MANAGERS.

“They need social media to build their personal brands but resist being defined by it. They seek social validation and inclusion but are looking to differentiate themselves professionally.”

3: THEY’RE NOT ALL ENTREPRENEURS—THEY’RE PRACTICAL PRAGMATISTS.

“We found that while Gen Z like the idea of working for themselves, the majority are risk-averse, practical, and pragmatic.”

Tell Everyone           Why We Bite

Here is the long list for the prestigious National Business Book Award, co-sponsored by PwC and BMO Financial Group. The winning author of the most outstanding Canadian business-related book, published in 2014, will receive a $20,000 prize. Here are the titles:

  • Peter Foster, Why We Bite the Invisible Hand: The Psychology of Anti-Capitalism
  • Alfred Hermida, Tell Everyone:Why We Share & Why It Matters 
  • Naomi Klein, This Changes Everything: Capitalism vs the Climate
  • Ezra Levant, Groundswell: The Case for Fracking
  • Gordon Pitts, Fire in the Belly: How Purdy Crawford Rescued Canada and Changed the Way We do Business
  • Jacques Poitras, Irving vs. Irving
  • Clive Veroni, Spin: How Politics has the Power to Turn Marketing on its Head 

Founded by longtime research analysts Laura Young and Michael Hill, Bizologie is an independent research consultancy serving venture capital firms, private equity firms, start-ups and established companies. On their website, they provide listings of free business research resources. They state, “One of our goals at Bizologie is to help you keep up with free resources for business research. Here are a few of our favorite sites, tools and tactics for doing business research on a shoestring budget.” The resource categories are: Favorite Tactics; Favorite Tools, such as Prezi, Aviary, and Bliss Control; Finance; General Business; International Statistics; Marketing, Advertisers, and Shoppers; Oil & Gas; Private Companies-Domestic; Private Companies-International; and Statistics & Government Data. There are also great blog posts including “How To Find a SWOT Analysis,” and “Using Investor Presentations for Energy and Gas.”